Do you want to rank at the top of Google? We know how to do it, and we do it well!
With dozens of local companies within the same industry competing for the same organic keywords online, how are smaller businesses in expected to stand a chance? We have the experienced, knowledge and the resources to not only help you compete in your market, but excel in it. Since 1998, the Internet Advertising Corp has been optimizing Websites for Google and other search engines Whether you’re trying to SEO your existing website or you have a new site you want to rank, our SEO skills can help you get on the first page of search engines, and can help you stay there!
Create a good Site Structure That Enhances SEO
The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with your site structure, you will create a site that achieves search excellence.
A good site structure means a great user experience.
When you take away the colors, the fonts, the kerning, the graphics, the images, and the white space, good site design is really about a great structure.
The human mind craves cognitive equilibrium — being able to put pieces logically together, finding things where they’re expected, and locating what they are seeking. Thus, a strong and logical site structure is cognitively satisfying to users.
As you know, the more appealing your site to users, the more appealing it is to search engines, too. Google’s algorithm uses information from searchers to rank your site. If your site has poor CTRs and low dwell time, it will not perform well in the SERPs. By contrast, when a user finds a site that they like — i.e. a site with great structure — they don’t bounce and they stay longer. An accurate site structure can reduce bounce rate and improve dwell time, both of which will lead to improved rankings.
A good site structure is at the very core of good SEO — optimizing for the crawlers.
To sum up, your site’s organization paves the way for SEO success. In fact, it could be argued, that without a good site structure, you will never have SEO success. Strong site structure gives your site an unbreakable SEO foundation that will provide you with vast amounts of organic search.
Negative reviews or an insufficient volume of reviews can sink a business. Businesses should try to generate as many positive reviews as possible. The Internet gives users a lot of power and businesses must be extra conscientious in providing an excellent customer experience.
Attracting new customers via search engine searches can be difficult. A business website should be informative, but it should also be attracting new leads and generating customers. Emphasizing the right keywords in your written content makes a business more visible. Are you unsure of what keywords to focus on? Optimizing keyword data is a crucial step in your Promote Search campaign. Use keyword data from, Google Analytics, Google Search Console, and Google Adwords. brings all this information to one platform.
Backlinks are links to your site on another website. When used correctly, backlinks can be an effective method for increasing web traffic and authority. Backlinks represent an important part of a an organic search campaign. Evaluating the effectiveness of these specific aspects to a campaign is difficult, but crucial. Growth is difficult when a business doesn’t know where to improve and how its bread is buttered.
Maintaining a website can be a lot of work, but your website should be working for you. An, unresponsive, sloppy website sends the wrong message about a business. The site audit lets a business owner see how functional and optimized their site is. The audit identifies specific issues with specific pages to let businesses know how to improve the experience of visiting their site.
Content is king in SEO. Good content makes a business more visible by helping you show up on the first page of Google, engage your customers, and receive links on other sites. Content is a way to provide value to current and prospective customers to bolster sales numbers and increase customer satisfaction.
Businesses should be tweaking their website and marketing strategies to see what works best for them. It can be difficult to measure the success of these tweaks. Google analytics is an incredibly useful tool that shows businesses how users are arriving to their site and how time on the site is being spent.